Background: In 2022, Elon Musk, the CEO of Tesla and SpaceX, acquired a majority stake in Twitter,
Question:
Background: In 2022, Elon Musk, the CEO of Tesla and SpaceX, acquired a majority stake in Twitter, resulting in significant changes in the company's direction, management, and culture. Twitter, founded in 2006, is a global social media platform with millions of users and a history as a publicly traded company. However, the company faced challenges, such as stagnating user growth, revenue generation, and an increasingly competitive social media landscape. Musk's takeover introduced new strategies, goals, and expectations, leading to changes in the company's organizational behavior, including teamwork, motivation, communication, and the employee experience. Since the acquisition, Twitter has faced increased scrutiny and controversies, such as rising hate speech incidents and the departure of key executives.
Issues the Company Might Face:
- Adapting to the new leadership style and vision under Elon Musk's management.
- Addressing the rise in hate speech and maintaining user trust amidst platform changes.
- Ensuring effective communication within the company amidst strategic shifts and potential restructuring.
- Maintaining and enhancing employee motivation during a period of significant organizational change.
- Identifying and retaining employees who align with the new company values, culture, and objectives.
Guiding Questions:
- What were the main factors that led to Elon Musk's takeover of Twitter, and how has it impacted the company's organizational behavior, including its approach to teamwork, motivation, and communication?
- How has the rise in hate speech and other controversies following the takeover affected Twitter's reputation and user trust, and what can the company do to address these issues?
- What challenges might Twitter face in terms of employee motivation and engagement during this period of transformation, and how can the company maintain a positive work environment?
- How can Twitter ensure effective communication during this transition, considering the potential changes in organizational structure and communication channels?
- What types of employee values and personality traits may be more likely to thrive in the new environment under Elon Musk's leadership, and how can the company identify and retain such employees?
Instructions: In your 5-page report, please address the following:
- Provide a detailed background of Twitter, its history, and the circumstances leading up to Elon Musk's takeover, incorporating information from the provided news articles.
- Discuss the potential issues that Twitter might face following the takeover and the impact on the company's organizational behavior, considering the controversies and challenges mentioned in the news articles.
- Analyze each of the guiding questions, incorporating assigned readings, the provided news articles, and additional external sources to support your analysis. A minimum of five external sources, in addition to assigned readings and provided news articles, must be used.
- Present well-reasoned and evidence-based suggestions to address the issues and answer the guiding questions.
- Title: Twitter's Turmoil: Examining the Impact of Elon Musk's Takeover on Organizational Behavior and Culture
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill