Black and Morrison (2010)'s Harvard Business Review article A cautionary tale for emerging market giants suggests that

Black and Morrison (2010)\'s Harvard Business Review article “A cautionary tale for emerging market giants suggests that emerging market multinational enterprises (EM MNEs) bear a resemblance to Japanese companies in the 1990s. In this article, Black & Morrison identified several strengths and strategies that propelled the success of Japanese companies in the 1990s, but unfortunately turned into weaknesses when the firms ventured abroad.
Discuss if any other emerging market firms may share any similar strengths and/or strategies which may lead to their current success. Also discuss if these strengths and strategies may potentially turn into weaknesses or hindrance as they expand overseas.
https://hbr.org/2010/09/the-globe-a-cautionary-tale-for-emerging-market-giants

Answer rating: 100% (QA)

The article effectively highlights the success factors that led to the rise of Japanese businesses and that contributed towards the increase in market shares Moreover it claims how those same success ... View the full answer