To analyze a current social media campaign and make recommendations for improving its effectiveness. Using the service
Question:
To analyze a current social media campaign and make recommendations for improving its effectiveness. Using the service industry location that was the focus of the Capstone Marketing Project, review and analyze the company's use of social media as a promotional tool. Conduct research related to the location's use of social media by examining at least three social media platforms, such as Facebook, Twitter, Instagram, Snapchat, YouTube, etc. Use this research to complete a SWOT analysis of the use of social media platforms by the service industry location to determine how the location can utilize social media advertising and promotion to its fullest potential. Based upon the results of this analysis, propose at least three recommendations about how social media could be used more effectively to gain a larger presence with followers, create customer interest, and inspire brand loyalty. Include details related to advertising promotions, deals, and special events that would appeal to existing and potential customers. MY COMPANY IS Sheraton Downtown Phoenix
Present your assessment findings and recommendations in a 12-15 slide PowerPoint presentation that addresses the following:
1. Summarize the effectiveness of the current social media strategy. Discuss whether the location is effectively reaching its target audience, creating customer interest, and inspiring brand loyalty. Provide specific examples to justify your assessment.
2. Explain the three proposed recommendations for using social media more effectively. Include justification for how each strategy will raise brand awareness for the location, gain followers from the target audience, create customer interest, and inspire brand loyalty.
3. Discuss the use of specific advertising promotions, deals, and special events that would appeal to existing and potential customers and influence them to try the location.
Auditing and Assurance services an integrated approach
ISBN: 978-0132575959
14th Edition
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley