To be successful and understand if Four Seasons is meeting its goals, you need to develop a
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Question:
To be successful and understand if Four Seasons is meeting its goals, you need to develop a marketing plan
overview that is specific about what Marketing Goals and Objectives are along with the marketing plan
required.
a)
Outline 2 relevant Marketing Goals for the first 2 years of the New Music Themed hotel (what are you
trying to achieve for the first 2 years?)
b)
and 2 relevant Marketing Objectives -
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