To break the project down into more manageable pieces and provide an opportunity for your instructor to provide feedback, you will draft a few sections of your project in Milestone Two. Make sure you upload both the Communication Plan Template and the Hiring Request Form in your submission.

In this milestone, you will draft two new sections of your project. The first portion of this milestone asks you to apply communication theory as you analyze possible solutions to business problems. The second portion of this milestone asks you examine how technology has impacted the field of communication and to consider how this may impact emerging careers.

You are the communication director at Acme Widget Co. and oversee a small team of direct reports. The CEO has recently brought three items to your attention that he would like you to address.

Part I: Communication Plan The first item impacts external communication strategies. A new bicycle model that was part of a prerelease trial recently received many poor reviews on a prominent online marketplace website. One of the most-read reviews was from a customer with a high user following. The review read:

"I'm an avid biker, and I was all for the automatic downhill braking feature on this bike, but ten minutes into my first ride, the automatic braking kicked in while I was still on a flat stretch and threw me over the handlebars directly into the road. Thankfully, there was no traffic and I walked away with just some nasty scrapes and bruises. This could have been a lot worse if I were riding on a busy road. If you're riding in any kind of high-traffic area or intend to go faster than 5 mph, do NOT get this bike!"

There was a problem with the prerelease braking sensor, but it was fixed before it was released to the general public. You need to explain to your team how you can work together to rebrand the product and use multiple mass-media channels to reach various audiences to increase sales, despite the poor reviews.

The second item impactsinternalcommunication. It has come to the CEO's attention that employees aren't reading the monthly newsletter, a lengthy but helpful print publication that addresses everything from birthday shoutouts to organizational announcements. Recently, employees have been chatting about an upcoming reorganization of staff and getting anxious, but aren't reading the newsletter that has accurate information. It is important for employees to read the publication so they can get accurate information at appropriate times, avoid spreading misinformation and speculation, and keep everyone informed. You'll need to create few key strategies that can help increase the efficacy of information sharing with employees.

Part II: Hiring Request The third item impacts the size of your team. The CEO informed you that your department has been given a substantial budget increase in order to hire for threenew communication positionsthat will help the companyaddress current and emerging trendsin the field. While the funds have been allocated for this purpose, you will need to explain the need for these new roles.

Prompt

Part I: Communication Plan Use the Communication Plan Template to complete the criteria below. As you complete these sections of the communication plan, make sure to use Module Four resources to guide you, and cite any sources you use in APA.

MUST FILL OUT TEMPLATES

https://growthgurus.com/blog/business-brand-need-understand-importance-social-media/

https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/13/best-practices-for-identifying-and-leveraging-business-data-in-global-communications/?sh=456d4d484f5e

https://www.digitalmarketing.org/blog/the-importance-of-social-media-marketing

https://www.forbes.com/sites/forbescommunicationscouncil/2021/12/20/11-tech-trends-that-will-impact-professional-communications-in-2022/?sh=774aeb653d48

https://www.vonage.com/assets/documents/IDC-business-comms-transformation.pdf

https://techgenix.com/business-communication/

MUST FILL OUT TEMPLATES

TranscribedText: Acme WIDGET CO. Hiring Request Form Please complete all sections of this form to formally submit your hiring request. The information provided will help the vice president better understand the purpose and value of the proposed positions. + Section Response Historical Context Please describe a few key events in the field of communication and how these events have impacted current business practices. This will help the vice president better understand the current state of your department. Trends: Please describe current professional and social trends and technologies impacting the field of communication, and explain how each is improving or impeding communications. This will help the vice president better understand how the field is changing and how to assess the level of need. Emerging Careers: Please describe new and emerging career opportunities within the field of communication that have developed based on current trends and technologies. This will help the vice president understand the job climate for communications.Acme WIDGET CO. Section Response Specific Roles Requested: Please identify three specific roles that would add value to the business based on new and emerging trends and career opportunities within the field of communication. Make sure to explain how these roles would add business value. This will let the vice president determine what they need to post and how these roles will benefit the business.COM 127 Communication Plan Template Use this template to directly address business problems at hand. Information in brackets [ should be used to guide your response and removed before you submit your assignment. Include at least three references cited in APA format. Role of Communication Team [Briefly explain the role and responsibilities of a communication department within a larger organization based on what you have learned in the course. This is not specific to Acme Widget Co.] Business Problem Identification [Define each problem the business faces (based on the provided scenario) and the communication theory or theories that most appropriately explain the cause of the problem.] Proposed External Communication Solution [Identify appropriate media channels, strategies, and tools the organization will use to remedy the poor review and continue to build brand awareness, and explain how your selections will help solve the identified external communication problem.] Proposed Internal Communication Solution [Identify appropriate media channels, strategies, and tools the organization will use to improve internal communication and explain how your selections will help solve the identified external communication problem.] Theory Supporting Theories [Explain how communication theory was taken into consideration when evaluating potential solutions. In addition to your proposed solutions, it's suggested you provide examples of solutions you later determined wouldn't work.] External Solutions [Describe how the changes you are proposing are supported by communication theory or theories.] Internal Solutions [Describe how the changes you are proposing are supported by communication theory or theories.] References [Include at least three references cited in APA format.]

Transcribed Image Text:

Acme WIDGET CO. Hiring Request Form Please complete all sections of this form to formally submit your hiring request. The information provided will help the vice president better understand the purpose and value of the proposed positions. Section Historical Context: Please describe a few key events in the field of communication and how these events have impacted current business practices. This will help the vice president better understand the current state of your department. Trends: Please describe current professional and social trends and technologies impacting the field of communication, and explain how each is improving or impeding communications. This will help the vice president better understand how the field is changing and how to assess the level of need. Emerging Careers: Please describe new and emerging career opportunities within the field of communication that have developed based on current trends and technologies. This will help the vice president understand the job climate for communications. Response Acme WIDGET CO. Hiring Request Form Please complete all sections of this form to formally submit your hiring request. The information provided will help the vice president better understand the purpose and value of the proposed positions. Section Historical Context: Please describe a few key events in the field of communication and how these events have impacted current business practices. This will help the vice president better understand the current state of your department. Trends: Please describe current professional and social trends and technologies impacting the field of communication, and explain how each is improving or impeding communications. This will help the vice president better understand how the field is changing and how to assess the level of need. Emerging Careers: Please describe new and emerging career opportunities within the field of communication that have developed based on current trends and technologies. This will help the vice president understand the job climate for communications. Response