To overcome people's natural resistance to price, O a do not state price in terms of small units O b do not illustrate the price using figures O c introduce the price early in the message, and mention it only in a simple sentence O d invite comparison of like products, services, or ideas with simi...

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Introduction to Management Science

ISBN: 978-0132751919

11th Edition

Authors: Bernard W. Taylor

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Posted Date: Jan 26, 2024 01:22 AM

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To overcome people's natural resistance to price, O a. do not state price in terms of...

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Introduction to Management Science

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