To what extent is the measurement of effectiveness problematic in public and not-for-profit organizations?

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Consumer Behavior Building Marketing Strategy

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To what extent is the measurement of effectiveness problematic in public and not-for-profit organizations?

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Expert Answer:

Measuring effectiveness in public and notforprofit organizations can indeed be challenging due to several reasons 1 Complex Goals Public and notforpro... View the full answer

Consumer Behavior Building Marketing Strategy

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