To whom will your candy bar be sold?

What is it$?($Product$)$ Specify features, benefits, form, size, etc.

How much will consumers pay for it$?($Price$)$

How will consumers find out about it$?($Promotion$)$ Specify methods to inform and generate trial and why.

Where will consumers buy it$?($Place$)$ Specify types of retailers.

How is it different from others? $($Points of Difference$)$ Specify why it is superior to competitors' offerings.