Toronto Marriott Downtown Eaton Centre (This is my topic Hotel)

How can your hotel benefit your client? The perceived value (or benefit) that a particular feature of the hotel has on the guest, will impact the guest's decision to choose your hotel over your competitors.

These features must be actual, real features of your hotel. You must sell these hotel features as benefits to your client in order to make the sale.

Come up with 4 feature/benefit for your hotel, and indicate which one of your 3 accounts matches each one of them, and why.

Features	Benefits	Account #	Why?

Once you have identified your 4 feature/benefit statements, your next task is to write up a Positioning Statement(elevator pitch) that you will use for each one of your three prospect accounts (150 words for each statement).