Touch mobile service providers observes that the 55-65 and the 65-plus segment with their high disposable incomes
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Question:
Touch mobile service providers observes that the 55-65 and the 65-plus segment with their high disposable incomes and their ability to devote time to new habits are a lucrative market opportunity for them. So they focus on this segment to increase the usage and penetration of Touch mobile's services. Which demographic descriptors is being used as the basis for this market segmentation?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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