Toyota knows that people are only actively looking to purchase a car every few years. It wants

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Toyota knows that people are only actively looking to purchase a car every few years. It wants to focus its ad dollars on people who are actively researching cars to purchase. What targeting dimension should Toyota use for its ad campaign?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 05, 2024 08:16 PM

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Toyota knows that people are only actively looking to purchase a car every few years. It wants

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International Marketing And Export Management

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