Trade shows have usually been classified as sales promotions. The text makes the case that trade shows
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Trade shows have usually been classified as sales promotions. The text makes the case that trade shows are excellent publicity and public relations tools. Which is it: Are trade shows sales promotion or publicity? Does it matter? Why or why not?
What communication purposes can be addressed in a business-to-business Web site? What purposes can be addressed by e-mail?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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