Transforming Matsui Securities case (https://hbsp.harvard.edu/product/804064-PDF-ENG) 1What kind of issues, both internal and external, did Matsui face in
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Transforming Matsui Securities case (https://hbsp.harvard.edu/product/804064-PDF-ENG)
1What kind of issues, both internal and external, did Matsui face in 1996?
2How did Michio Matsui segment the market? Which segment did Matsui target at?
3How did Michio Matsui change the value chain in order to serve the customers in the target segment? Compare value chains of the traditional securities business vs. online securities business.
4What is the reason why Matsui Securities could achieve profitability constantly in spite of the competition?
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