TRV204 VACATION PACKAGE BROCHURE ASSIGNMENT 7 Pages of a Tour Operators Vacation Package Brochure Due date is no later than: 2359 Nov 21 Value is 15% You are working in the Marketing department at a large Canadian Tour Operator that sells ITC vacation packages. You have been asked to create one of the destination pages and one of the hotel pages in the companys Winter Sun brochure. You are also asked to submit some of the supporting pages as well. The objectives of this assignment are to learn how to put together the main sections of an ITC Vacation Package brochure. Instructions:

1. Choose a destination in the Caribbean or Mexico. Only in one of these two regions.
2. Create a brochure Destination page. Clearly display your chosen destination name prominently on this one page and add written copy (written text) and photos to describe the destination to your readers. This written copy must entice the readers to go there. Note- Descriptive copy refers to sentences that you create. Do not copy from a source.
3. Create a hotel in the destination you have chosen and clearly display it on a second page.

The hotel should be one at which you would like to stay for a holiday, not an existing hotel. Please include the following on your hotel page:

• Create a name for your hotel and give it a star rating
• Input pictures at least 1 that shows the hotel exterior, 1 beach or pool and 1 hotel room picture
• The following sections with associated descriptive copy (written text) should be completed on the page:
• Location (where it is in the destination, not the address)
• Hotel amenities (available amenities at the hotel for the guests i.e.: pool or spa on site etc.)
• Room description and amenities (describe the room and the attractive amenities)
• Meal plan describe the meals included or offered (i.e. EP, Inclusive, All Inclusive, MAP etc.) Explain what meals are offered. Do not use the travel terms of EP, MAP in your brochure.
• Hotel Bonus (a promotion of value to customers of which they cannot get at other properties)

1. Next, you are to create the following 5 additional supporting pages for the brochure:

• Cover Page and back page that are eye catching, informative and include your company name and contact information
• Insurance page that outlines a few important details about the insurance your company offers
• Airline page that clarifies to the reader what airline is used in the packages and what is included with the air portion of their package
• Terms and Conditions page a condensed version, including key information required by the consumers

Note- Remember, the brochure does not include all pricing. The only page with a price is the insurance page. Tip reminders the destination is the city where the plane flies to. The readers are buying an ITC package that includes round-trip air, round-trip transfers and hotel accommodation so please dont list parking as a feature. This assignment is to be completed on an individual basis. Feel free to load pictures from the internet and follow the text (copy) format as per the e-brochures reviewed and found in our power point presentation. Do not copy from the brochures or any site on the internet. Use the format for reference purposes only. Cite all work you obtain from the internet using MLA citation.. Always paraphrase the information found in your resources. Direct copy from the internet will result in a mark of 0 on the assignment

• Submit in our Course site under Assignments and Exercise Submission folder in the appropriate area.

The e-brochures may be submitted using the Brochure feature: https://support.office.com/en-us/article/create-a-brochure-in-word-online-896bfa77-628d-4ee9-8f91-c18e726cb04d Or, if you wish, you may use an alternative e-brochure creation method such as Adobe Spark, Power Point slides or Word. If using a Word document to submit your brochure, save it in PDF before you submit it to secure the formatting. Ensure your brochure is formatted to ensure all photos and text boxes are aligned and proofread your work. The Assignment Rubric for the brochure pages is included below. Be sure to review them carefully to ensure your assignment has all the requirements. RUBRIC Brochure pages

PAGE INCLUSION	MARK	COMMENTS
Destination page -name and compelling description	/6 marks
Hotel page - name and rating	/2 marks
Hotel page - Bonus features incl. description/conditions	/4 marks
Hotel page - location description	/2 marks
Hotel page - Room description and amenities description	/5 marks
Hotel page - Appealing hotel exterior picture	/1 mark
Hotel page - Attractive room and pool or beach pictures	/2 marks
Hotel page - facilities and amenities description	/5 marks
Hotel page - Meal services or meal plan description	/1 mark
Eye catching Front Cover	/2 mark
Back cover with POS information	/2 marks
Informative Airline page	/2 marks
Insurance page (important details)	/2 marks
Terms & Conditions page (important info)	/2 marks
Continuity of all brochure pages including format	/3 marks
Creativity and Brochure uniqueness	/2 marks
Spelling, punctuation, grammar, citations	/3 marks
TOTAL	/46 marks

Attachments:

trv204--vacat....docx