Two major soft drink companies are located in the Southeastthe Cooler Cola Company and Smoothie Soft Drinks,
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Question:
Two major soft drink companies are located in the Southeast—the Cooler Cola Company and Smoothie Soft Drinks, Inc. Cooler Cola is the market leader, and Smoothie has developed several marketing strategies to gain a larger percentage of the market now belonging to Cooler Cola.
The following payoff table shows the gains for Smoothie and the losses for Cooler given the strategies of each company.
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