Two psychiatrists who had successfully worked with overweight patients for many years developed an app that would
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- Two psychiatrists who had successfully worked with overweight patients for many years developed an app that would make it easier for people to monitor their food and water intake, exercise, sleep, and vital signs. They hired GPS Marketers for their expertise in social media marketing to help them grow their business with increased app sales. The marketers had several people try the app to determine if it was as effective and easy to use as touted. It was. The marketers then developed a social media campaign that focused on the simplicity of the app and how users lost weight without spending time keeping food journals, weighing portions, taking supplements, or counting calories. The campaign was very successful, and the psychiatrists were extremely pleased.
- Why was the marketers' choice to focus on simplicity and ease of use a good idea?
Related Book For
Project Management The Managerial Process
ISBN: 9781260570434
8th Edition
Authors: Eric W Larson, Clifford F. Gray
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