UGC (User-Generated Content) 1. Why is UGC important in the context of consumer-to-consumer (C2C) interaction towards brand

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UGC (User-Generated Content)

1. Why is UGC important in the context of consumer-to-consumer (C2C) interaction towards brand strengthening?

Imagine you have a brand or business, how do you respond to the possibility of bad/negative comments, reviews, ratings (deliberately or unintentionally) from consumers which will certainly affect your brand?

Include references.

2. Is there a positive impact that can be taken from UGC?

Interpretation and disagreement about Customer Relationship Management (CRM)

3. Explain all versions of interpretation and cross-opinions about Customer Relationship Management (CRM) that give rise to misconceptions!
Include references.

4. How does CRM affect the company's Digital Marketing? Explain with Example!
Include references.