Umami currently sells its premium snacks in four retail chains - - two grocery chains, one health
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Question:
Umami currently sells its premium snacks in four retail chains two grocery chains, one healthfood chain, and one convenience store chain out of the thousands of grocery, healthfood, and convenience store chains in the US
The owners have asked you which marketing intermediary strategy you recommend for their product lines, including their new line of seaweed chips, to grow their business.
As you make a recommendation, keep in mind Umami's product positioning, cost to enter new distribution agreements, complexity of channel management, and product lines.
Related Book For
Foundations Of Business
ISBN: 9780357717943
7th Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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