Understand the economic, social, and political issues that will affect a firm's strategy for entering specific foreign markets.

Prepare a country / area size-up: Analyze relevant political, economic, social/demographic, and technological trends (PEST)

Understand the issues that affect returns, market share, and profitability in a country

Provide a cultural evaluation, both in general and specific to your industry and target customers. What is your client need to know about business etiquette, relationship building, culturally appropriate promotional activity and the typical(Chanel and end-) consumer decision-making process?

Conduct a country risk analysis - currency exchange, tariffs, non-tariff barriers, other government regulations.

Review the international agencies and government bodies that assist firms intending to enter international markets.

Provide all information's for Lars Medicare who wants to open their business in North/South Carolina.