Understanding what marketing myopia is Learn from companies that became obsolete as they misunderstood what business they were in and thus what their customers wanted (Blockbuster Netflix, Kodak Digital photography, Amazon brick mortar retail, etc ) How to avoid myopia by adopting a customer centri...

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Understanding what marketing myopia is. Learn from companies that became obsolete as they misunderstood what business they

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Understanding what marketing myopia is. Learn from companies that became obsolete as they misunderstood what business they were in and thus what their customers wanted (Blockbuster/Netflix, Kodak & Digital photography, Amazon & brick & mortar retail, etc.).
How to avoid myopia by adopting a customer centric approach to marketing?