Unique Furniture Limited is one of the leading producers of wood furniture in Ghana and is also
Question:
Unique Furniture Limited is one of the leading producers of wood furniture in Ghana and is also well known in the housing estate industry. Its products include household furniture, office furniture and industrial furniture.
In the housing estate industry, it has partnership agreements with contractors to roof houses, fix doors and windows and provide all the furniture in the estate houses and office accommodation units that are being constructed by the latter. Its unique finishing’s are enhanced by the modern equipment, well-trained and flexible workforce including carpenters, joiners and other staff that are in its workshops and showrooms spread around the country.
The success of Unique Furniture is partly driven by its parent company, PK Wood Processing, a timber processing company based in Samboa that supplies quality wood to the latter on a regular basis and at a reduced cost. From the supply of materials through processing, transportation of finished products and installations, the company appears to have a perfect coordination of activities that is making it perform better than its competitors. The company has a five-year maintenance free policy with its customers.
Required:
- Describe how Unique Furniture is using the following strategies to perform better than its competitors:
- Cost reduction
- Quality products
- Capacity and location of business
(b) Draw a value chain to illustrate the activities of Unique Furniture Limited.
Management
ISBN: 9780730329534
6th Asia Pacific Edition
Authors: Schermerhorn, John, Davidson, Paul, Factor, Aharon, Woods, Peter, Simon, Alan, McBarron, Ellen