Universal Motors (UM) is hoping to both assess the effectiveness of its television ad campaigns and plan
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Universal Motors (UM) is hoping to both assess the effectiveness of its television ad campaigns and plan for future ad budgeting. UM has been running local ads in 400 different regions. The firm has collected cross-sectional data across all 400 regions, containing regional advertising expenditure, revenue per capita, and several other variables.
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Auditing An International Approach
ISBN: 978-0071051415
6th edition
Authors: Wally J. Smieliauskas, Kathryn Bewley
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