Unlike advertising, public relations supports promotional efforts by generating free media attention and goodwill. O accounts...

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Unlike advertising, public relations supports promotional efforts by generating free media attention and goodwill. O accounts for a greater increase in marketing spending. O converts mass media advertising into direct marketing. O is considered a human resource function. O should not be considered part of the marketing area. Unlike advertising, public relations supports promotional efforts by generating free media attention and goodwill. O accounts for a greater increase in marketing spending. O converts mass media advertising into direct marketing. O is considered a human resource function. O should not be considered part of the marketing area.