Upon graduating Brooklyn College, a CEO of a high-tech company, called Swoosh, reaches out to you, and says that she wants to hire you as a consultant to allow her to understand what kind of company new college graduates want to work at, so that she can hire younger employees. The CEO tells you that she wants this company to be a popular name-brand with a distinctive logo. As such, she wants to hire you as an outside consultant. Using what you have learned about employee discrimination, intellectual property, and business ethics 

1) How do recommend that the CEO brand her company in a distinctive way? What should the CEO be wary of? 

2) Do any recommendations or warnings for the CEO regarding focusing on hiring younger people? 

3) Should Swoosh engage in corporate social responsibility? Explain what that means, and why or why not?

Answer rating: 100% (QA)

1 Branding Recommendations Develop a brand that reflects innovation diversity and inclusivity appeal... View the full answer