Upon reaching your 8-year anniversary with Bike Hard, you are promoted to a high level management position.
Question:
Upon reaching your 8-year anniversary with Bike Hard, you are promoted to a high level management position. Bike Hard manufactures a unique line of bicycling helmets and has 85 employees whose jobs consist of making and testing the helmets. These helmets are constructed using bio-thermal technology (i.e., the helmets are self-cooling when the biker’s body temperature reaches a certain level). The employees who make these helmets have advanced degrees in the field of bio-kinetic research. As a whole, they are innovative, self-starters, and are highly intelligent. They take great pride in their work and feel especially gratified when they produce a flawless product (their mantra is “perfection takes time”). These one-of-a-kind helmets are suddenly in great demand. Bike Hard has recently been asked to supply helmets for every rider in the upcoming Tour de France cycling race. You realize your work will be cut out for you. Given the nature of the task and the workforce, how would you structure this division in the company to ensure productivity goals are met while also preserving worker autonomy and creativity? Justify your choice of organizational structure and describe the benefits and potential drawbacks of your suggested structure.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr