German is a company of former Soviet scientists who have developed a method of killing cancer cells
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German is a company of former Soviet scientists who have developed a method of killing cancer cells with light in a process called Photodynamic Therapy (PDT). While the scientists have the medical knowledge, they are short on equipment, money, and marketing know-how. As a consultant what would you advise Gerusa to do and why?
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Hotel Operations Management
ISBN: 978-0134337623
3rd edition
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller
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