USA flex shoes have grown thanks to its comfort-oriented positioning. The company stands out with the product differentiation required by its technology and design. Since 2016, the new management has been investing in accelerated expansion in the domestic market with the aim of expanding the market for its products, attracting younger consumers with higher purchasing power, while continuing to serve traditional consumers. Two new factories are being built in Brazil in 2019, and negotiations are underway to acquire another company in the footwear industry. Starting from the "loyal store" system, the new management implemented the dealership system and developed an architectural standard for its stores. Three types of franchises ( premium , standard and light ) created. In addition, an e-commerce platform was created. USA flex has been an international exporter for many years, but its international licensing strategy has allowed the company to develop partners abroad by providing greater visibility into its products. However, this strategy was still in its very infancy, with only ten stores set up abroad. Regarding its international operations, USA flex initially used the least risky mode of entry and operation, export. However, the new management decided to use the licensing of stores abroad as well as exports.

C. Analyze the advantages and disadvantages of the international financial market based on the business method used by USA flex at the time of the lawsuit. (30 Points)

Answer rating: 100% (QA)

The international financial market can present both advantages and disadvantages for USA Flex depending on the business methods used by the company at the time of the lawsuit Advantages of Internation... View the full answer