Use conducted values for a company/industry of your choosing, and estimate customer lifetime value (CLV). Please provide
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Question:
Use these formulas and show the work of your company/industry values"
CLV= acquisition costs + (profit purchase 1) + (profit purchase 2)....etc
CLV= [(monthly profit per customer) * (customer lifetime in months)] - (acquisition costs)
The churn rate= # of customers (as a % of total) lost each time period
Average customer lifetime in months= 1/ monthly churn rate
Related Book For
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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