Use iPhone as a product and fill all of the boxes Assessing Consumer Decision-Making Process Figure 5-5
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Use iPhone as a product and fill all of the boxes
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Assessing Consumer Decision-Making Process Figure 5-5 Assessing the consumer decision-making process Need Analysis and Conclusions Recognition Who? (roles) Where? (location) When? (time, timing) How? (shopping. behaviour) Why? (key motivator) Behavioural objectives Communication objectives Message options Communication tool. options Information Search Alternative Evaluation Purchase Decision Promotion Postpurchase Evaluation API Assessing Consumer Decision-Making Process Figure 5-5 Assessing the consumer decision-making process Need Analysis and Conclusions Recognition Who? (roles) Where? (location) When? (time, timing) How? (shopping. behaviour) Why? (key motivator) Behavioural objectives Communication objectives Message options Communication tool. options Information Search Alternative Evaluation Purchase Decision Promotion Postpurchase Evaluation API
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Data Analysis and Decision Making
ISBN: 978-0538476126
4th edition
Authors: Christian Albright, Wayne Winston, Christopher Zappe
Posted Date:
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