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Xiaomi, a leading electronics company, has developed Bluetooth speakers for the premium segment. Product specifications are closer to the Bose portable home speaker. a) You have been given the task of coming up with the pricing for the product. How would you approach it? Explain your steps with appropriate reasons. State the assumptions clearly. b) In discussions with the packaging design team, you note that they do not have a firm design objective for the final package. In an internal memo to your boss, outline the objectives (both company and consumer-oriented) that you wish to see implemented by the design team.

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a Pricing Strategy for Xiaomis Premium Bluetooth Speakers Step 1 Market Analysis Understand the market demand for premium Bluetooth speakers and identify competitors like Bose Analyze consumer prefere... View the full answer