Use the above Online Consumer Purchasing Model and information provided to assess the effectiveness of an e mail marketing campaign for a small sized e commerce company focused on sales of trendy apparel to the ages 18 26 young adult market in the United States

Answer rating: 100% (QA)

If 100000 emails are sent out at a cost of 25 per email address the cost of the marketing campaign is 25000 A clickthrough rate of 15 will result in 1... View the full answer