Used mainly to get supermarket chains to handle new products, a producer (i.e. Nestle) might offer a
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Used mainly to get supermarket chains to handle new products, a producer (i.e. Nestle) might offer a retailer (i.e. Safeway Corp.) cash or free merchandise to stock a new item. This is called:
A shove allowance
A brokerage allowance
A shelf allocation
A slotting allowance
A trade allowance
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: