Users subscribe to Amazon prime for $8 a month. Given that customer lifetime value is $35 and

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Users subscribe to Amazon prime for $8 a month. Given that customer lifetime value is $35 and that their monthly churn rate is 20%, what is the variable cost to Amazon for providing that service?

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Posted Date: May 02, 2024 04:06 AM

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Users subscribe to Amazon prime for $8 a month. Given that customer lifetime value is $35 and

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Essentials Of Services Marketing

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