1. Using a SWOT analysis, summarize Costco's competitive environment in Shanghai. (4 marks)  Identify and explain Costco's key strength and their key weakness compared to existing competitors and explain how they can differentiate themselves in this new market? (6 marks)

 

1. Costco is known for providing generous wages and benefits to its employees.  How might this be viewed in this new market.  Positively or negatively?  Explain your position. (6 marks)

 

 

 

1. If you were Richard Chang (SVP Costco Asia-Pacific) what would you do next with Costco in Shanghai - be specific and support your answer. (7 marks)