Using concepts from both HubSpot Certifications, describe your overall inbound strategy moving forward. The moving forward strategy should be based on the 2 target personas from my part 1.

Identify the two relevant personas to be targeted in your campaigns and describe the buyer journey for each. (Could you please explain why these  2 personas make a great target people for the company and how are they related to the company. and describe the overall inbound strategy.)

 

Detailed Persona Identification (from part 1).

Kanye East is a 27-year-old advertising agency owner and Londoner. He has a BA in Graphic Design and has worked in Marketing Films. Despite his youth, he has the potential to make his business grow. A computerized promotion company can help them draw in and retain clients.

Mariah Carry is a 29-year-old Londoner, married with two children, who has been involved in the fashion industry for two years now. They are looking for a computerized showcasing firm that will be able to assist them in attracting and maintaining top notch clients and representatives.

 

TBK CREATIVE's BUYER's JOURNEY (from part 1)

TBK Creative's buyer identified a problem concerning the use of commercial software in online marketing and provided a number of approaches and methods to resolve that problem. By providing them with all means of communication and allowing them to provide feedback, the company was able to obtain positive feedback regarding the quality of the work they provide.

 

In case of issues if TBK creative will perform all the tasks mentioned in the list then definitely the company's performance level will go much higher. As the company needs to improve its performance as compared to its competitors.

The overall summary of the digital audit is that TBK's digital presence needs some working on to make their presence better, like being more active on Instagram by posting more reels and stories about their work and their websites to raise awareness over what they do, and what is their message, and they should also be more active with followers on Facebook since they have the highest number of followers there by posting more often and be more active on the media. When it comes to the competition both TBK and Giant creative are very similar and according to the website grader they had similar scores but overall did better by having a higher fan and follower base on LinkedIn and Facebook which are two major platforms of business and digital marketing and to mention that TBK creative's website's only con is that it needs more updates on its security.

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Kanye East Demographics Challenges General Buyer Persona Makes $50,000-$60,000 Late 20s-early 30s 27 London, Ontario Wants to have more exposure on the social media industry How we formulate creative ideas to each customers Identifiers Advertising Agency Owner 27, London ON, Single Facebook Instagram LinkedIn Has a BA in Design Has worked in a Marketing Firm for 3 years Goals What can we do? Easy & Fast Process Social Sharing Positive Feedback Promising Result To be the top Advertising Agency company in the metro Kanye East Demographics Challenges General Buyer Persona Makes $50,000-$60,000 Late 20s-early 30s 27 London, Ontario Wants to have more exposure on the social media industry How we formulate creative ideas to each customers Identifiers Advertising Agency Owner 27, London ON, Single Facebook Instagram LinkedIn Has a BA in Design Has worked in a Marketing Firm for 3 years Goals What can we do? Easy & Fast Process Social Sharing Positive Feedback Promising Result To be the top Advertising Agency company in the metro