Using Digital Tools to Enhance Your Job Search

Just as electronic media have changed the way candidates seek jobs, these same digital tools are transforming the way employers select qualified candidates. As discussed earlier, the first reader of your rsum may very well be an applicant tracking system (ATS). As many as 90 percent of large companies and scores of smaller companies are now employing these systems. However, they are not without their critics. Job candidates find the application process frustrating and the technology subject to glitches. Even after repeatedly entering the required information into clunky online forms, they can't be sure that a human will ever review it.33 Enterprises run the risk of missing out on talented candidates who don't fit the standardized screening criteria or find the experience too daunting. So why are applicant tracking systems so popular with businesses? Thanks to technology, applying for jobs has become so effortless that organizations are flooded with rsums. Screening systems whittle down the applicant pool to just a handful of qualified applicants for the human hiring managers to review more closely. The sad truth for applicants, however, is that up to 75 percent of rsums don't make it past the ATS screening.34

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