Using Google Analytics UA- Google Merchandise Store

Question 10 Every online business like CompanyOne cares about two things: users who convert (purchase a product) and users who don't. Understanding users who convert (Converters) will help CompanyOne refine successful aspects of their marketing and show them where they can improve their efforts to reach users who demonstrate untapped potential (Non- Converters). Developing insights into why certain users aren't converting lets them address the weak spots in approaching them. For this analysis, CompanyOne wishes to focus on the Back to School shopping season (July 15, 2021, to September 15, 2021). CompanyOne wishes to obtain statistics of users, sessions, sessions per user, page views, average session duration, and bounce rate for these two segments (Converters and NonConverters). Comment on these statistics. Finally, evaluate the differences in user conversion by gender. Provide screenshots to support your analysis.