Using Google Analytics UA- Google Merchandise Store

Question 8 CompanyOne wishes to target high-value users in future marketing campaigns. These are user groups with the highest Ecommerce Conversion Rate or Average Order Value. Which age group generated the highest revenue for CompanyOne from August 2020 to July 2021? How much was the revenue from this age group? Which age group generated the least revenue? Which age group had the highest average order value? Which age group had the highest Ecommerce Conversion Rate? Based on these observations, which age group or groups should focus on CompanyOne's marketing efforts in 2022? In other words, which age group is likely to provide the most bang for the buck? CompanyOne desires to examine the performance across the six age groups in further detail. You will examine the eCommerce data by selecting two dimensions: gender and age. Which gender and age group combinations had the highest and second-highest revenue from August 2020 to July 2021? Similarly, which gender and age group combinations had the highest and second-highest average order value from August 2020 to July 2021? What would be your recommendation to CompanyOne based on this analysis? Provide screenshots to support your answers

Answer rating: 100% (QA)

1 Identifying the Age Group with the Highest Revenue Go to the Google Analytics dashboard Navigate t... View the full answer