Location score Factor (100 points each) Weight A B C Convenience 0.15 88 78 68 Parking facilities
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Question:
Location score | ||||
---|---|---|---|---|
Factor (100 points each) | Weight | A | B | C |
Convenience | 0.15 | 88 | 78 | 68 |
Parking facilities | 0.20 | 83 | 82 | 95 |
Display area | 0.18 | 92 | 93 | 93 |
Shopper traffic | 0.27 | 93 | 93 | 88 |
Operating costs | 0.10 | 98 | 98 | 93 |
Neighborhood | 0.10 | 84 | 96 | 78 |
1.00 |
a. Using the above factor ratings, calculate the composite score for each location.
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.
Related Book For
Operations management processes and supply chain
ISBN: 978-0136065760
9th edition
Authors: Lee J Krajewski, Larry P Ritzman, Manoj K Malhotra
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