Using the same product as in the first 2 individual assignments, consider that you are the...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Using the same product as in the first 2 individual assignments, consider that you are the brand management team for your product's company and you have been asked to develop an integrated communication strategy for the upcoming year. Identify the target market you have determined to be appropriate for this communication strategy (2 marks) Identify 3 existing databases your product's company can leverage (use) to build relationships with potential customer within your identified target market, why they are appropriate for getting information on your target market and explain how each one can be used. (6 marks) How can your product's company capture data on its target market to build its own database? Give the details of at least 3 different examples and explain how each one can be used. (6 marks) • Discuss 5 touch points (excluding Social Media Platforms) you feel are critical for your product's company to build/maintain a relationship with its target market and explain why they are critical and how they will influence the purchase decision of the target market. Each touch point should use a different media type (so all 5 cannot be Websites) (5 marks) Explain how your product's company can use social media marketing to reach the identified target market. Be sure to be specific about the platforms (minimum of 3) you will use and how each will help to get your message to the target market you are attempting to reach (6 marks) Requirements: Content: At a minimum, address all of the areas identified above. Using the same product as in the first 2 individual assignments, consider that you are the brand management team for your product's company and you have been asked to develop an integrated communication strategy for the upcoming year. Identify the target market you have determined to be appropriate for this communication strategy (2 marks) Identify 3 existing databases your product's company can leverage (use) to build relationships with potential customer within your identified target market, why they are appropriate for getting information on your target market and explain how each one can be used. (6 marks) How can your product's company capture data on its target market to build its own database? Give the details of at least 3 different examples and explain how each one can be used. (6 marks) • Discuss 5 touch points (excluding Social Media Platforms) you feel are critical for your product's company to build/maintain a relationship with its target market and explain why they are critical and how they will influence the purchase decision of the target market. Each touch point should use a different media type (so all 5 cannot be Websites) (5 marks) Explain how your product's company can use social media marketing to reach the identified target market. Be sure to be specific about the platforms (minimum of 3) you will use and how each will help to get your message to the target market you are attempting to reach (6 marks) Requirements: Content: At a minimum, address all of the areas identified above.
Expert Answer:
Answer rating: 100% (QA)
1Communication be made through social media The targt market will be of age group 20 to 50 who are active in social media and dreams of travelling 2Pe... View the full answer
Related Book For
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
Posted Date:
Students also viewed these accounting questions
-
You have been asked to develop an exponential production function-Cobb-Douglas form-that will predict the number of microprocessors produced by a manufacturer, Y, as a function of the units of...
-
At Sonic, you have been asked to develop a marketing channel system for the new Sonic 1000 smart phone. Based on what you know about designing and managing integrated marketing channels, answer the...
-
You have been asked to develop a work breakdown structure for a project. How should you go about accomplishing this? Should the WBS be time-phased, department-phased, division-phased, or some...
-
Monochromatic light from a distant source is incident on a slit 0.750mm wide. On a screen 2.00 m away, the distance from the central maximum of the diffraction pattern to the first minimum is...
-
As of December 31, 2014, Post Company had total cash of $156,000, notes payable of $85,600, and common stock of $52,400. During 2015, Post earned $36,000 of cash revenue, paid $20,000 for cash...
-
What possible funding sources might you draw on to finance the meeting?
-
A column arrangement similar to Figure \(15-2\) is used for organic liquids. A large reservoir of water is under the column. The water is stirred and solute concentration in the water is constant....
-
On July 1, Tommy Wrigley established Wrigley Home Appraisal Services, a firm that provides expert residential appraisals and represents clients in home appraisal hearings. INSTRUCTIONS Analyze the...
-
Exercise 12-15 (Algo) Equity investments; fair value through net income [LO12-5] On March 31, 2021, Chow Brothers, Inc., bought 6% of KT Manufacturings capital stock for $53.9 million. KTs net income...
-
Consider a simple one-period binomial framework, where a stock currently trading at $45 per share may end up being worth either ST=$55 or ST=$35. This stock does not currently pay dividends, and the...
-
a) The thrust T of a screw propeller is dependent upon the diameter D, speed of advance V, revolutions per second N, fluid density p and the co-efficient of viscosity u. Experiments were performed...
-
A neutral friendly nation has expressed interest in improving its national security and defense relationship with the US. The Office of SecDef has asked all of the DoD Components to expand their...
-
Alpha Mechanical Corporation (AMC) is a calendar year, accrual method, C Corporation. AMC is engaged in the business of selling and servicing specialized manufacturing equipment in the Aerospace...
-
Inventory management can help to optimize customers satisfaction, supplier capability, and production scheduling. Poor inventory management will cause insufficient raw materials for daily operations....
-
A stock just paid a dividend of $1.00. Its dividends are paid annually and are expected to grow 6.00% per year. The stock is trading for $26.50 today. What is the forward dividend yield (D1 / P) on...
-
Finding people to invest in your company, or to buy your goods or services, is essential. Fundamental innovation makes this difficult. Who is most likely to invest in our client or what leading edge...
-
Raffles Bank pays 4% simple interest on its deposit account, whereas Bugis Bank pays interest on its deposit account compounded monthly. Formulate the quoted and effective interest rates that Bugis...
-
Design a circuit which negative the content of any register and store it in the same register.
-
You do a survey of business students and liberal arts school students to find out how many times a week they read a daily newspaper. In each case, you interview 100 students. You find the following:...
-
Why might a researcher wish to disguise the objective of a study?
-
Distinguish between: a. Direct and indirect questions. b. Open-ended and closed questions. c. Research, investigation, and measurement questions. d. Alternative response strategies.
-
The profit-maximizing rule for a price-discriminating monopolist is to price where _________ equals _________ for each different group of demanders.
-
For price discrimination to work, the person buying the product at a discount must have difficulty in _________ the product to customers being charged more.
-
Define a monopolistically competitive market.
Study smarter with the SolutionInn App