Using the six stickiness factors (Shimp & Andrews, 2018) on pages 204-205: Discuss an advertisement that you
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Using the six stickiness factors (Shimp & Andrews, 2018) on pages 204-205: Discuss an advertisement that you have seen on the Internet or on television and how it meets or does not meet these sticky ad requirements. Provide the name of the advertiser/product. Summarize the ad and discuss what the advertiser is trying to accomplish with the ad. Is the focus to remind, inform, or persuade the audience? What, if anything, would you change about this advertisement to make it stickier? Is there anything you would do to improve the ad overall?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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