Using the table below, evaluate and select which company (INAGG, Inc. or AMMB, Inc.) is most likely to have a culture that supports innovation and creativity.

How might non-R&D staff time dedicated to experimenting with new products be an indicator of an innovation culture?

What are some scenarios in which having more patents would not be a good indicator of an innovation culture?

 

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Metric Number of active products Research and development (R&D) budget R&D headcount % of sales from products introduced in the past four years Number of new products launched in the past four years Employee time dedicated to experimenting with new products Number of patents in the last four years INAGG, Inc. 12 $10M 52 15% 7 Not tracked 7 AMMB, Inc. 6 $14M 33 35% 3 10% 23 Note: Both companies are in the same industry and make similar products. They have the same number of total employees, revenue, and length of time in business. Metric Number of active products Research and development (R&D) budget R&D headcount % of sales from products introduced in the past four years Number of new products launched in the past four years Employee time dedicated to experimenting with new products Number of patents in the last four years INAGG, Inc. 12 $10M 52 15% 7 Not tracked 7 AMMB, Inc. 6 $14M 33 35% 3 10% 23 Note: Both companies are in the same industry and make similar products. They have the same number of total employees, revenue, and length of time in business.

Answer rating: 100% (QA)

Based on the data in the table AMMB Inc appears to have a culture that is more likely to support innovation and creativity than INAGG Inc Heres a brea... View the full answer