View Video Title: Ethnography - Ellen Isaacs at TedX (TedTalk)

1. Compare the 5-Step Marketing Research Process to the NYC Parking Problem Study conducted by Isaacs
2. Ethnography was used as the marketing research method in this video, identify another qualitative marketing research method that might have also worked to accomplish the marketing research goal.
3. Would survey research be a viable option for this study? Why/Why not?