Vincenzo's Shoe Repair, a small single-location business in Scugog, Ontario, is exploring its customer's behaviour. The business
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Question:
Vincenzo's Shoe Repair, a small single-location business in Scugog, Ontario, is exploring its customer's behaviour. The business has decided to do some primary and secondary research to learn about their consumers.
what should their research objective be?
Design the research plan
what is your rationale for the research plan design?
How does it fit with your research objective and the size/industry of the business?
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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