Visit a local specialty retail store (e.g. sporting goods, cooking products, electronics, etc.) and identify a...

 

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Visit a local specialty retail store (e.g. sporting goods, cooking products, electronics, etc.) and identify a generic product or commodity that might be "de- commoditized" and differentiated through innovation. Write about your experience at the store, why this product/commodity might be considered as a candidate for de-commoditization, and explain in detail how you would differentiate it through innovation. Visit a local specialty retail store (e.g. sporting goods, cooking products, electronics, etc.) and identify a generic product or commodity that might be "de- commoditized" and differentiated through innovation. Write about your experience at the store, why this product/commodity might be considered as a candidate for de-commoditization, and explain in detail how you would differentiate it through innovation.

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One product that could be considered as a candidate for decommoditization is a water bottle In most ... View the full answer