Discuss the role of integrated marketing communications (IMC) in a small businesss overall marketing strategy. List and

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Discuss the role of integrated marketing communications (IMC) in a small business’s overall marketing strategy. List and discuss some potential cost savings of employing IMC.

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Intermediate Accounting

ISBN: 978-0132162302

1st edition

Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella

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Posted Date: Jan 29, 2024 07:11 AM

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Discuss the role of integrated marketing communications (IMC) in a small businesss overall marketing strategy. List and

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Integrated Marketing Communications IMC plays a vital role in a small businesss overall marketing strategy by ensuring consistency coherence and synergy across various communication channels Heres how ... View the full answer

Intermediate Accounting

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