Vital Proteins wants to start selling its new product at Safeway. They know the competition is strong, protein drink options are already offered at the retailer. The company sets the temporary, initial wholesale price at $8.50, which is lower than what it offers other retail partners. Which one pricing strategy is the company using? 

a. Everyday Low Pricing 

b. High/Low Pricing 

c. Penetration Pricing 

d. Price Skimming 

Answer rating: 100% (QA)

The detailed answer for the above question is provided below c Penetratio... View the full answer