Volar and Fly UK have just announced their intention to merge. These two Europeanairlines plan to combine
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Volar and Fly UK have just announced their intention to merge. These two Europeanairlines plan to combine their businesses, saving £400 million in the process. Fly UKwill have 55% ownership of the merged business and both brand names will continue.The aim of the merger is to improve the competitive position of the merged company byboth saving money and creating the world’s third largest airline. Some critics remainunconvinced that the move will be a success.
(a) Explain the nature of mergers and acquisitions, and why they may be used as aform of strategy development.
(b) Consider how an understanding of organizational culture might explain the critic’sconcerns about the likely success of the merger.
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