Watch the "14 Personal Selling The Steps of the Selling Process" and "3-3 Promotional Mix - Personal Selling" videos at the bottom of this page explain what you learned from them. Fully explain the following: personal selling, relationship selling, each of the steps in the selling process, cold calling, networking, and needs assessment.

Using your own words, discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion?

Consider each step in the selling process. Which steps could be conducted through technology (Internet, webinars, etc.)? Which are most important to handle "face-to-face"? Fully explain.

Discuss the ways in which mobile technology has impacted social media. How does the increased use of mobile technology affect marketing?

Watch the "What is Social Media Marketing in 2 Minutes" and "Social Media - Why Is It So Important to Your Business?" videos at the bottom of this page explain what you learned from them. Fully explain the following: social media, how consumers use social media, social commerce, crowdsourcing, social media marketing objectives, and the main social media tools used by marketers.

https://youtu.be/XmnPlfJh7zM https://youtu.be/zrHEXW_ZUWc https://youtu.be/X90OG07PQzU https://youtu.be/b6bcibvr7rg https://youtu.be/M2nIjClelB0 https://youtu.be/9m45nVsvvEY https://youtu.be/0trAMd1GYVc

Answer rating: 100% (QA)

After watching the videos on personal selling and social media marketing I have gained a better understanding of the role of personal selling in promo... View the full answer