Watch the following adds:

Coca-Cola Masterpiece Ad https://www.youtube.com/watch?v=VGa1imApfdg and Emirates & Real Madrid One Team Ad https://www.youtube.com/watch?v=oJmc3b2k3Yk

 

Analyze form each campaign:

The cultural identity being targeted

The message and tone of the campaign

The imagery and language used in the campaign

The product or service being marketed

The overall effectiveness of the campaign

 

And answer the following questions:

How do the two campaigns differ in terms of the cultural identity being targeted?

How does the message and tone of each campaign reflect the values and beliefs of the cultural identity being targeted?

How does the imagery and language used in each campaign appeal to the cultural identity being targeted?

How effective is each campaign in terms of reaching and resonating with the target audience?